Innovation Leaders: special interview with the founder & host

We interviewed Geoffrey, the Innovation Leaders host and founder, about the creation of the show, the tools and processes that he uses and the advice he would give to beginners.
Let’s discover his answers!

Tell us about you and your podcast!

I am Geoffey Behaghel, host of the Innovation Leaders podcast and CEO of Ekkiden, a European tech consulting firm. My podcast is about giving voice to the European leaders in tech and innovation. Each episode is an interview with a tech leader (most often, a CEO or CTO) dedicated to their company, its functioning, stakes and challenges, as well as their background and the advice and good practices they want to share with our audience. Innovation Leaders is aimed for anyone who has an interest in tech and innovation in Europe. 

Why & how did you start this podcast? 

I decided to create Innovation Leaders to build a network relevant to the growth of my business. In addition, as a consulting company, we receive a lot of applications and want to keep in touch with the people we can’t hire. So we redirect these non-received candidates to the Togetherbytech community, where we broadcast Innovation Leaders, with the aim of sharing all the insights we gather from tech leaders.  

Why create a podcast to keep in touch with our candidates? I just wanted to create content, but I did not have time to write articles. What I do have time for is conducting sales interviews. And a business interview is an interview. So it was a natural progression for me to move into this podcast format. 

The first episode of Innovation Leaders was released in July 2020. It was more time-consuming and tedious to find our first guest than to do the interview itself! 

How do you find the time to do this podcast? 

Innovation Leaders releases an episode every fortnight. Once the guest is found and including the time to make an appointment with them to prepare for the interview, then the recording and editing of the podcast, it takes anywhere from 2 weeks to a month to prepare an episode

I find it hard to find the time to prepare each episode because of my CEO schedule. It’s a kind of side project for me, because the podcast is not a money-making activity. So I have to find the balance between time and organization. But this podcast is almost like my child, I care about it a lot: that’s why I have an amazing marketing team on the job that supports me in all the steps I’ve described. 

What do you gain from podcasting? 

Podcasting has multiple benefits for me and my activity: it grows my professional network, I learn so much during each interview, it raises brand awareness around my company, it nurtures the Togetherbytech community, and it brings leads for our recruitment and business teams

How does your podcasting process look like? 

I use Zencastr to record the interviews that are all made remotely, and I rely on a professional for the editing

I find the Innovation Leaders guest by observing the trendy startups and big groups that have a word to say about tech and innovation in Europe with their activity. I also consult my employees to know what companies would be interesting for them to appear on the podcast. 

The process that I follow is quite simple: I schedule a first catch-up with the guest, to get to know each other. Then, I prepare a frame to guide the interview and send it to the guest, so they can challenge it if they want to. After that, I plan the recording moment with the guest, we record our interview, and I send it to the sound editor. When he sends me the result, I send it to the guest with a promotion plan to make them validate everything. 

How do you market your show? 

Our listeners find our show mostly through the listening platforms or thanks to our promotion on LinkedIn. A big majority of our listeners comes from Apple Podcasts and Spotify

What advice would you share with aspiring (new) podcasters? 

What I’d like to say to all the people who are getting into podcasting is don’t make a big deal out of it. We all know about the impostor syndrome, but if you have something to say, no one will do it for you. Today, we have all the tools we need (and most of them are free), and honestly, it’s not as hard as it looks. All you have to do is get started. You’ll learn the rest on the job

The 3 podcasts I listen to that inspire me the most are Maker and In the Arena by GrowthMakers, and We Are Sales by Dream Catcher Sales. (All of them are in French)

Where can we learn more about you & your podcasts? 

If you want to know more about me, here is the link of my personal LinkedIn profile. I talk about entrepreneurship and my daily life as a CEO.

If you want to stay tuned with Innovation Leaders and bring us support for our content, you can follow us on LinkedIn and Instagram.

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